5 Ways to Promote Your Shoppable Instagram Gallery

Hello! I’m Mattie, a Success Manager at Curalate. As a Success Manager, I help brands get up and running with the Curalate platform and provide continuous support, insights and best practices year-round. Have you noticed recently that your favorite brands have made their Instagram images shoppable by adding a special URL to their profiles? While […]

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December 10, 2015

These 7 Brand Blogs Are Now Open for Business

Head on over to any of your favorite retail sites, and you’ll notice that most are sharing loads of editorial content by way of brand blogs. For businesses that embrace content marketing, blogging is a no-brainer – an important way to place products within a new digital context. By telling stories, sharing suggestions, and providing a platform for […]

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December 08, 2015

visual marketing best practices

Outside the Giftbox: 5 Ways to Engage Consumers With Unique Holiday Campaigns

From decorative department store windows to Starbucks’ festive red cups, the holiday season is officially underway, prompting consumers to seek new, nifty gift ideas for friends and family. According to the National Retail Federation, holiday shoppers plan to spend an average of $805 during the 2015 season – a 3.7% lift compared to 2014. So, how can you win […]

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December 02, 2015

5 Marketing Lessons to Learn From Drake

When I’m not writing about visual marketing, ecommerce and image trends for Curalate, I spend my spare time exploring and analyzing millennial trends. This blog post originally appeared on my personal blog, The Echo Boomer. This year has undoubtedly been The Year of Drake, my favorite millennial in the history of millennials. (Though if you ask me, […]

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December 01, 2015

Infographic: Instagram Trends for the 2015 Holiday Shopping Season

According to the 2015 U.S. Online Holiday Retail Forecast from Forrester, online sales are projected to exceed $95 billion during the 2015 holidays – an 11% growth over 2014. And more than any other time of the year, all eyes are on ecommerce. While online sales typically account for 10% of overall retail sales, Forrester […]

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November 24, 2015

monetize imagery

How to Turn Instagram Into a Powerful Revenue Channel

Last week, Instagram made an exciting announcement to launch their very first partner program, and Curalate was named an initial member. Companies in the Instagram Partner Program demonstrate expertise in at least one of three specialties – ad tech, community management and content marketing. We’re excited to share that Curalate is the only visual commerce platform […]

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November 18, 2015

Infographic: Top 10 Visual Commerce Trends for 2016

It wasn’t long ago that I was sitting where you are now – a frazzled digital marketer ferreting out new channels, innovative technologies, and first-to-market trends. Like you, my days were dictated by brainstorms and status meetings. I was a slave to vanity metrics (they really, really like me!). I dreamed in KPIs. While digital […]

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November 16, 2015

This Week in Visual: The Digital Revolution

This week was a big one, not just for digital bigwigs like Instagram and Pinterest but for the entire Curalate team too. Let’s get started. 1. This week, Instagram partnered with 41 tech companies for the launch of its Instagram Partner Program, and Curalate is on the list. In fact, we’re one of just four partners to receive multiple specialty badges.  […]

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November 13, 2015

visual marketing best practices

Curalate Recognized As Member of Instagram Partner Program

Today Curalate, the leading visual commerce platform, announced it has been recognized as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities and source and deliver content on Instagram. Companies in the Instagram Partner Program have expertise in […]

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November 10, 2015

How Visual Insights Can Lead to a Holistic Marketing Strategy

If there’s one thing we’ve learned this fall, it’s that marketers are feeling the heat when it comes to visual marketing. In a study we released this September with the Internet Marketing Association, we found that roughly half of marketers aren’t just relying on likes and comments to gauge their success on visual channels. They also want to see […]

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November 09, 2015

This Week in Visual: November News

Happy November! This week, we take a look at how brands are leveraging images across important marketing channels to engage and convert customers. 1. November and December drive 30% more ecommerce revenue than non-holiday months. Consumers have a lot of gifts to buy, and marketers have a lot of compelling content to create in order […]

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November 06, 2015

visual marketing best practices

4 Ways to Inspire Shoppers with Holiday Gift Guides

It all starts the day after Halloween: Everything everywhere signals that the holidays are soon approaching; that there are decorations to craft, dishes to make, and gifts to buy. Whew! Without a doubt, the holiday season is stressful for consumers. Naturally, the digital shopper of today has plenty of tools to help ease the pressure […]

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November 04, 2015

Start Using Instagram’s Hot New Boomerang App—4 Simple Steps

Holy GIF! Just a couple of weeks ago, Instagram launched its new Boomerang app, allowing users to create one-second looping videos (GIFs, if you will). The videos are made by stitching together a burst of five photos. And the result is kind of awesome. The goal behind Instagram’s new app is to enable its users […]

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November 03, 2015

This Week in Visual: Tricks and Treats

There are tons of tricks and treats in store this season for visual marketers. This Halloween week, we take a look at a few of the sweetest. 1. According to a recent poll released by Pew Research, the “proportion of online adults who use Pinterest and Instagram has doubled since Pew Research Center first started […]

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October 30, 2015

Curalate Twitter

At The Kitchn, a Small Social Team is Cooking Up Big Ideas

With 18 million monthly readers, plus well over a million social followers, one might say that the editorial team behind The Kitchn—a daily food resource—has quite a full plate. Ariel Knutson would agree. As the site’s savvy engagement editor, Ariel is tasked with creating succulent social experiences that inspire and delight their readers every day. What’s […]

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October 29, 2015

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