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Contextual Email for Travel and Hospitality Marketers

The following blog was contributed by Amy Mullen, Senior Manager of Content Marketing at Movable Ink. Movable Ink helps email marketers make the No. 1 ROI channel work even harder with dynamic and contextually relevant content. They believe that marketing can delight, compel and engage. But all too often, that opportunity is lost with one-size-fits-all […]

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April 13, 2016

Shoppable Instagram Feed Drives 120% Higher Conversions

Whether you’re looking for tips on how to transform your living room into a jungle oasis or seeking decor to actively add to your home, Domino has you covered. On Instagram, the brand—both a lifestyle publisher and an e-commerce platform—has grown their community to more than 600k followers. The channel now serves as a jumping-off point from […]

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April 12, 2016

monetize imagery

4 Ways Travel Brands Can Soar on Snapchat

The average Snapchat user’s Story is a visual diary of their day. Followers see what people are eating, wearing and where they’re staying, among other things. These visual moments can also be animated with filters, emojis and fun effects. The end result is an inside look into someone’s lifestyle, whether it’s funny, aspirational, clever, or promotional. (For reference: Read up on DJ Khaled’s […]

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April 08, 2016

Behind the Scenes With Curalate Support Engineers

When you think about working in client support, you typically picture sitting in a cubicle somewhere in a soulless office park, wearing a headset, and asking people, “Well, did you try turning it off and then turning it back on?” Let’s set the record straight: Support Engineering at Curalate is the complete opposite of that. […]

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April 06, 2016

(Mis)Adventures in User-Generated Content

Visual channels of communication have changed how people discover, form opinions about, and shop for products. Inspiration is everywhere. In order to appeal to consumers, brand imagery now needs to encapsulate emotion, rendering the boring stock photo of yesterday—you know, that product on a stale, white background—less effective than ever. But why am I telling […]

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March 30, 2016

monetize imagery

10 Digital Marketing Trends in Travel and Hospitality

Last week, we had the pleasure of welcoming Melissa Taylor, Digital Director in HL Group’s Consumer and Hospitality division, into our New York City offices. With more than a decade of experience in integrated marketing, social media and public relations behind her, Melissa helps global hospitality brands (as well as businesses across media, technology and […]

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March 28, 2016

Burn it Up: How to Market to the Athleisure Crowd

In case you hadn’t heard, athleisure is definitely a thing now. You know what I’m talking about—the young women who pair luxe skirts with sneakers, or the young men who rock slim-fitting sweatpants to work. Fashion enthusiasts have truly redefined the scope of athletic wear, and it’s official: Yoga pants aren’t just for yoga anymore. In fact, the rise of athleisure has […]

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March 23, 2016

13 Marketers React to Instagram’s Imminent Algorithm

Lask week, Instagram announced that they will be slowly rolling out an algorithm to help its 400 million monthly users surface the content they care most about. This was coupled with some important insight that, while not surprising, may be somewhat startling. On average, Instagram users miss out on 70% of Instagram content. As the […]

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March 21, 2016

visual marketing and commerce

5 Ways Travel & Hospitality Brands Can Maximize Microsites

Sometimes, a person just needs to get away … whether that means taking a train, plane or automobile to a new destination for some rest and relaxation. No wonder the international tourism market is booming: In 2014, the industry generated $1.5 trillion in market export earnings. A growing number of consumers are also making their […]

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March 17, 2016

The Grommet Delivers a 45x Lift in Pinterest Revenue

Pinterest can be an incredibly powerful platform for brands that want to grow their visual footprint and make their products discoverable among a wider set of people. According to 2015 eMarketer data, Pinterest’s user base represents more than a quarter of social networkers and nearly 20% of all internet users. With the right strategy, you won’t just […]

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March 15, 2016

How Lifestyle Publishers Can Reach and Engage Millennials

Welcome back to the third and final installation of our millennial marketing series. So far, we’ve seen how Converse keeps their millennial messaging edgy. And how Coca-Cola’s focus on sustainability and personalization has consistently made them a top choice for Gen Y. Now, let’s explore how a leading digital lifestyle publisher—Thrillist—stays relevant to their massive […]

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March 09, 2016

monetize imagery

3 Ways Travel Marketers Can Keep Visual Content Flowing

When weighing the many functions of a travel marketer, the constant creation of content is what seems most daunting. Whether it’s for a hotel, an airline, a cruise line, or a car rental company, and whether it’s a brand-wide initiative or a regional campaign, it just isn’t easy consistently coming up with new creative that […]

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March 07, 2016

Happiness Delivered: Coca-Cola’s Mastery of Millennial Buyers

Earlier this week, we kicked off a three-part series of blogs dedicated to brands that are doing a stellar job of engaging millennial buyers. (If you missed it, we covered all-star millennial marketer Converse; you can read the post here.) In today’s installment, we’re switching gears. What about brands whose products can’t be flaunted as easily […]

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March 02, 2016

How Converse Kicks It With Millennial Shoppers

When we talk about consumers that are consistently dictating trends, there’s one group we turn to again and again: millennials. According to Forbes, there are 80 million millennials in the U.S. alone – about a quarter of the population. And they’re spending. A lot – totaling about $200 billion every year. How can brands win […]

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February 29, 2016

visual marketing best practices

7 Social Strategies To Help Beauty Brands Build Communities

Millennials, those born between 1980 and 2000, are a fast-growing demographic group that has a lot of purchasing power. There are approximately 80 million millennials in the U.S. alone, and they spend up to $600 billion each year, according to Accenture. Millennials are also driving the never-ending change happening in the retail industry. For example, […]

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February 25, 2016

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