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Tag Archiveinstagram marketing

Burn it Up: How to Market to the Athleisure Crowd

In case you hadn’t heard, athleisure is definitely a thing now. You know what I’m talking about—the young women who pair luxe skirts with sneakers, or the young men who rock slim-fitting sweatpants to work. Fashion enthusiasts have truly redefined the scope of athletic wear, and it’s official: Yoga pants aren’t just for yoga anymore. In fact, the rise of athleisure has […]

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March 23, 2016

3 Ways Travel Marketers Can Keep Visual Content Flowing

When weighing the many functions of a travel marketer, the constant creation of content is what seems most daunting. Whether it’s for a hotel, an airline, a cruise line, or a car rental company, and whether it’s a brand-wide initiative or a regional campaign, it just isn’t easy consistently coming up with new creative that […]

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March 07, 2016

7 Social Strategies To Help Beauty Brands Build Communities

Millennials, those born between 1980 and 2000, are a fast-growing demographic group that has a lot of purchasing power. There are approximately 80 million millennials in the U.S. alone, and they spend up to $600 billion each year, according to Accenture. Millennials are also driving the never-ending change happening in the retail industry. For example, […]

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February 25, 2016

Launch an Enviable Instagram Video Strategy—7 Tips

Instagram continues to be a crucial tool for marketers looking to engage with consumers, with many brands racking up hundreds of thousands and sometimes even millions of followers. While lots of brands have found their footing when it comes to posting images on the platform, many are just starting to get serious about their Instagram […]

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February 21, 2016

How to Drive E-Commerce Revenue With Instagram Images

As retailers increasingly realize the value of marketing on Instagram, many remain in the dark on how to translate that engagement into e-commerce revenue. By 2017, the number of U.S. companies using Instagram for marketing purposes will surpass the number of companies using Twitter, according to an eMarketer forecast. Some 70.7% of organizations with more […]

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February 17, 2016

How to Build a Picture-Perfect Instagram Post (and Presence!)

It’s no surprise that brands are turning away from traditional advertising and shifting to branding platforms such as Instagram—the place where millennials are spending a majority of their time—in order to reach consumers. The big takeaway here is that content is still king. It’s not solely about how often you post either (even though this […]

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February 04, 2016

3 Incredibly Simple Ways to Use a Single Instagram Image

When you’re part of a social media team, the content you share isn’t just nice to look at. It’s part of the lifestyle—the ethos—that your brand projects. This is truer than ever on Instagram. With 400 million users, Instagram has become an outlet for self-expression, allowing people to discover a shared passion for products and places, […]

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January 25, 2016

These 7 Brands Prove Instagram is for Everyone

Last year, we established that Instagram is an influential force in the fashion industry. The platform has provided fashion figures and fans with the ability to share and consume content in an incredibly unique way. Fashion brands bought into it, too. Retailers from Forever 21 to Nordstrom are not only sharing beautiful images on Instagram, […]

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January 07, 2016

How to Create Killer Instagram Content in 2016—10 Tips

In 2015, marketers fell in love with Instagram — the place where consumers go to be visually inspired. Today, more than 80 million images are uploaded every day, resulting in billions of interactions. And with a wide global reach—75% of its 400 million active users live outside of the U.S.—it’s unsurprising that by 2017, the number of brands on Instagram is […]

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January 04, 2016

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