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This Week in Visual: The Progressive Merge of Social and Commerce

As major social channels continue to integrate elements of ecommerce into their platforms, brands are seeing the opportunity to drive sales and engagement with powerful imagery. This week, we look at how the social and ecommerce spaces are growing closer together, and what this means for brands.

1. How major social channels are integrating commerce on their platforms.

“This year social networks from Facebook to Pinterest, Instagram and Twitter, everyone is moving out of the mold of only engagement. Convincing advertisers and users that even commerce can happen on their platform is the new mantra.”

2. Social media’s influence spans beyond its official borders … into email and more.

“According to researchers, email marketers leverage Instagram images less than 3% of the time, missing big engagement gains in the process. In fact, the popular social network delivers 58 times more engagement per follower than Facebook and 120 times more engagement than Twitter.”

3. Target Instagram users with Facebook Custom Audiences to optimize holiday promotions.

“With Christmas right around the corner (yes, it’s coming), and Black Friday being the Holy Grail of sales and profit, curating well-intentioned and viable cookie pools will make paid promotion a breeze. Here’s how it’s done.”

4. Department stores fight to remain relevant with omnichannel efforts.

“With declining traffic and loss of market share in a more crowded space filled with mono brand boutiques and large ecommerce players, department stores have to leverage their in-store capabilities with their online channels to capture sales from consumers seeking a seamless, hassle-free shopping experience.”

5. How the visual evolution of social media has affected brands.

“With images and video making up more and more of the content posted to social media, brands are finding they have to change how they use visual media in order to keep up. Here are five ways the increasingly visual nature of social media is affecting brands.”

6. Instagram gets serious about ads, opening platform to all.

“Instagram is making it easy for any company to pitch its products next to filtered photos of sunsets and celebrity selfies. Previously only open to a select group of brands in the U.S., now any company in 30 countries can advertise on the platform with a “self-serve” option, with further international expansion planned for September 30.”

7. In-store personalized digital display pushes purchases.

“Shoppers may still prefer the store for most purchases, but digital plays a big role before they decide what shops to enter. … To turn in-store browsers into buyers, brick-and-mortar retailers must provide a stellar experience; boosting engagement based on customer data and creating tailored experiences can help.”

8. Tumblr is selling a ready-to-wear collection for New York Fashion Week.

To celebrate having been at New York Fashion Week for 10 seasons, Tumblr decided to do something big. This Fashion Week, Tumblr is selling a ready-to-wear collection for NYFW that will feature an exclusive Tumblr ready-to-wear line, which consists of pieces emblazoned with images from 10 of Tumblr’s top artists.

9. Saks brings fall magalog to life through Instagram stunt.

“Department store chain Saks Fifth Avenue is giving consumers a new way to experience its fall magalog through an animated Instagram feature. … Retailers are increasingly adding digital and social touchpoints to their publications, allowing consumers to interact with content via the channel of their choice.”

10. How can you get more out of Instagram-style images?

Curalate’s Success Team answers 11 questions from marketers to help provide an in-depth understanding of how brands can drive engagement and revenue with editorial-style content.

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The Author

Lucy Xu

Lucy Xu, Community Manager

Lucy is the Community Manager at Curalate. She enjoys tweeting, 'gramming and staying on top of visual and digital marketing trends. Outside of Curalate, Lucy is active in the NYC tech scene, working to connect and build the community of entrepreneurs in the city as Social Media Manager of Startup Grind NYC.


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