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How to Build a Picture-Perfect Instagram Post (and Presence!)

It’s no surprise that brands are turning away from traditional advertising and shifting to branding platforms such as Instagram—the place where millennials are spending a majority of their time—in order to reach consumers. The big takeaway here is that content is still king. It’s not solely about how often you post either (even though this […]

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February 04, 2016

4 Questions Before Choosing a Visual Commerce Platform

Over the last few years, we’ve seen a seismic shift in the way brands think about and leverage visual content across different channels. While the digital web created new and exciting environments for content to live, social media has forever changed the way content is created and shared. And of course, mobile devices have made […]

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February 01, 2016

top instagram influencers

Your Favorite Photos, Made Even Better With Emojis

In case you hadn’t noticed, emojis are kind of, sort of a thing now. Still not convinced? Let this soak in for a second: The 2015 Oxford Dictionaries Word of the Year wasn’t even a word. It was: 😂. Emojis are everywhere – from text conversations to Instagram comment threads to Hillary Clinton tweets. Over […]

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January 28, 2016

Meet the Emojini 3000 – The Internet’s Premier Emoji Granting Genie

Today, Curalate is excited to share with the world our newest creation – the Emojini 3000. Put simply, the Curalate Emojini guesses what emojis best match whatever photos you throw its way. It works with Instagram. It works with the photos on your phone. It works with pictures on your desktop. It works with Google […]

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January 27, 2016

3 Incredibly Simple Ways to Use a Single Instagram Image

When you’re part of a social media team, the content you share isn’t just nice to look at. It’s part of the lifestyle—the ethos—that your brand projects. This is truer than ever on Instagram. With 400 million users, Instagram has become an outlet for self-expression, allowing people to discover a shared passion for products and places, […]

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January 25, 2016

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Z Gallerie Introduces a New Way to Shop in 2016

When it comes to the items one chooses to display in their home, it’s a matter of personal taste. Few brands understand this better than stylish home furnishings retailer Z Gallerie. Their latest brand-wide initiative—called Style Personalities—is built upon a simple style assessment, the result of which is being used to create personalized shopping experiences for […]

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January 21, 2016

3 Best Practices for E-Commerce Product Page Design

The following article was contributed by Elena Mintzias, Senior Production Designer for Lyons Consulting Group, an e-commerce digital agency. Elena has a background in graphic design as well as search engine optimization. Her wide range of skill-sets comes from involvement in a variety of client-related projects as well as in-house experience. She has a passion for […]

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January 11, 2016

These 7 Brands Prove Instagram is for Everyone

Last year, we established that Instagram is an influential force in the fashion industry. The platform has provided fashion figures and fans with the ability to share and consume content in an incredibly unique way. Fashion brands bought into it, too. Retailers from Forever 21 to Nordstrom are not only sharing beautiful images on Instagram, […]

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January 07, 2016

visual marketing best practices

How to Create Killer Instagram Content in 2016—10 Tips

In 2015, marketers fell in love with Instagram — the place where consumers go to be visually inspired. Today, more than 80 million images are uploaded every day, resulting in billions of interactions. And with a wide global reach—75% of its 400 million active users live outside of the U.S.—it’s unsurprising that by 2017, the number of brands on Instagram is […]

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January 04, 2016

How Curalate Built a Kick-Ass Research & Development Team

The words “research and development” conjure images of people working diligently in underground, fluorescent lit rooms with checklists, clipboards, and large circuit breakers. Though possibly due entirely to B.D. Wong, this public perception of “R&D” is continuously fueled by the way leading companies portray their innovation teams. With names like Skunk Works to Google X, […]

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December 17, 2015

4 Ways to Drive ROI with Facebook and Instagram Ads

Facebook and Instagram are making waves in the social ad space. eMarketer is estimating that Facebook will capture nearly 65% of social network ad revenues in 2015. And while Instagram doesn’t yet carry as much weight, the channel is growing rapidly. According to an eMarketer forecast, Instagram global mobile ad revenues will account for more […]

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December 15, 2015

top instagram influencers

5 Ways to Promote Your Shoppable Instagram Gallery

Hello! I’m Mattie, a Success Manager at Curalate. As a Success Manager, I help brands get up and running with the Curalate platform and provide continuous support, insights and best practices year-round. Have you noticed recently that your favorite brands have made their Instagram images shoppable by adding a special URL to their profiles? While […]

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December 10, 2015

These 7 Brand Blogs Are Now Open for Business

Head on over to any of your favorite retail sites, and you’ll notice that most are sharing loads of editorial content by way of brand blogs. For businesses that embrace content marketing, blogging is a no-brainer – an important way to place products within a new digital context. By telling stories, sharing suggestions, and providing a platform for […]

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December 08, 2015

Outside the Giftbox: 5 Ways to Engage Consumers With Unique Holiday Campaigns

From decorative department store windows to Starbucks’ festive red cups, the holiday season is officially underway, prompting consumers to seek new, nifty gift ideas for friends and family. According to the National Retail Federation, holiday shoppers plan to spend an average of $805 during the 2015 season – a 3.7% lift compared to 2014. So, how can you win […]

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December 02, 2015

visual marketing best practices

5 Marketing Lessons to Learn From Drake

When I’m not writing about visual marketing, ecommerce and image trends for Curalate, I spend my spare time exploring and analyzing millennial trends. This blog post originally appeared on my personal blog, The Echo Boomer. This year has undoubtedly been The Year of Drake, my favorite millennial in the history of millennials. (Though if you ask me, […]

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December 01, 2015

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