Curalate
Curalate

It’s in the #Tag: How Hashtags Impact Instagram Engagement

I have a confession to make: Before joining the Curalate team, I had never given much thought to hashtags on Instagram. I was always much more focused on creating a cool photo than I was on actually making it discoverable. Even when posting content about a specific brand, it never occurred to me to add […]

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June 30, 2015

This Week in Visual: Improving Search & Exploration

Both Instagram and Pinterest shook up the visual marketing space this week, adding and refining features to keep users happy. Learn how brands are keeping up and creatively engaging their fans. 1. Instagram offers new Explore Page and Search options. This week, Instagram announced two major updates to help connect its community to “the world as it […]

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June 26, 2015

top instagram influencers

4 Mobile Photography Tips to Up Your Insta-game

What makes the ever-talented Kirsten Alana so influential? Well, for one, she’s just that. A bona fide influencer; one of those powerful voices guiding social conversation through an artistic view of the world. Everything she snaps turns to Insta-gold. But Kirsten is much more than an influencer. She is also a creator and a storyteller – […]

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June 23, 2015

The Truth About Millennials—5 Powerful Insights

Marketers have millennials down as a constantly moving target – difficult to reach and impossible to build lasting relationships with. There’s certainly some truth to that. A September 2014 Ibotta survey found the following: 60% of millennials like to change the products they buy each month to claim different cash rebates. tweet The survey revealed […]

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June 22, 2015

This Week in Visual: Marketing to Teens, Dads & Bae

This week in visual: Learn how brands are beefing up content in a bid to reach teens, dads (Happy Father’s Day!) and other influential demographics. 1. Brands connect with Father’s Day shoppers on Pinterest. Over the last year, Pinterest has been pining after the male demographic with a slew of guy-friendly features. Here’s a look […]

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June 19, 2015

visual marketing best practices

Marketing on Fleek: 5 Brands Mastering ‘Teen Speak’

In 2014, a teenage girl posted a Vine clip showing off how great she looked after getting her eyebrows done. She described them as being “on fleek.” Since then, the phrase has been adopted by the likes of Kim Kardashian and Nicki Minaj, and has made its way into everyday teen vernacular. In case you’re […]

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June 17, 2015

Oh, Boy! 5 Pinterest Boards for Your Favorite Fellas

Fire up the grills! Father’s Day is this weekend, bringing with it an afternoon filled with burgers, baseball and gifts for dad. How can you connect with Father’s Day shoppers? You might start with Pinterest – the image-driven platform for perusing and planning products and ideas. It’s more relevant than ever this Father’s Day, too. […]

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June 16, 2015

This Week in Visual: Times, They Are A-Changin’

Over the last few weeks, we’ve learned about a number of significant updates to visual platforms like Instagram, Pinterest and Tumblr. This week was no different. Check out some of the newest updates (like Pinterest’s “buyable pins”), and learn how some brands are already tapping into these tools. 1. How Pinterest’s Buy Buttons can change […]

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June 12, 2015

visual marketing best practices

3 Ways Smarter Search is Strengthening Visual Channels

In the early days of social, it was the brand’s job to determine what products to promote, what content to create and what messaging to share. Whether publishing a line of text, an elaborate image or an experiential video, the goal was the same: to get your content in front of potential customers. And you did […]

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June 11, 2015

5 Fundamental Tips for Taking Better Mobile Photos

New York City—Brooklyn, in particular—is nothing if not visually stimulating: a photographer’s playground crammed with culture and creativity in every nook and cranny. Jaime Rojo knows this well. As co-founder and editor of photography at BrooklynStreetArt.com, as well as a regular columnist for The Huffington Post, Jaime captures the spirit of city living by sharing […]

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June 08, 2015

This Week in Visual: Emoji Madness

It’s been quite the week. Among the highlights: a hashtag analysis of the top 100 emojis on Instagram, the launch of Pinterest’s ‘Buy It’ button, and Instagram’s big announcement about ads. Here we go! 1. And the most popular emoji on Instagram is … Over a one-month period, Curalate found that individual emojis on Instagram […]

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June 05, 2015

visual marketing and commerce

Sigma Beauty’s Customer-Focused Strategy: “UGC is the Secret to Our Success”

Demonstrating the value of a product is tough enough for any business, but for a cosmetics brand largely reliant on ecommerce, it’s particularly challenging. That’s what Sigma Beauty has faced, with just one brick-and-mortar store bearing its name. Fortunately, Sigma discovered early on—via YouTube—just how powerful user-generated content can be. Today, the brand also relies […]

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June 04, 2015

And the Most Enchanting Emoji on Instagram is…

Instagram is nothing if not visual, a statement that’s solidified by the fact that even captions and comments—the one section intended for text—have become inundated with images. Ah, the emoji. Just a month after Apple and Android released emojis on its keyboards, Instagram saw a 10% jump in emoji usage on its channel. Today, some […]

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June 03, 2015

This Week in Visual: The Science of Instagram Filters

Among this week’s highlights: the science of Instagram filters, the amplification of UGC, and the evergreen nature of articles pins. Let’s take a look. 1. Science just determined which Instagram filters everyone should use. “Researchers at Yahoo Labs and the Georgia Institute of Technology examined 7.6 million photos uploaded from mobile to Flickr. Using a […]

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May 29, 2015

visual marketing and commerce

A Marketer’s Guide to User-Generated Content – 10 Ideas for Getting More

I think it was Mark Twain who said that there are two types of photos in this world: those that are shared by consumers, and those that are shared by brands. (Definitely, Mark Twain.) Of course, the first is what we’ve come to call user-generated content, or UGC. It all started with the advent and […]

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May 28, 2015