Curalate
Curalate

This Week in Visual: Closing the Gap Between Ecommerce and Social

Ecommerce is now a year-round and multi-channel affair. This week, we take a look at how brands are connecting the bridge between social and ecommerce to maximize sales. 1. Commerce is no longer seasonal, it’s a year-round shopping thing. The global ecommerce trade was once dominated by North America, and accelerated by events such as […]

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August 21, 2015

How 3 Beauty Brands Overcome Ecommerce Obstacles

Though in-store sales still comprise the bulk of consumer spending, the prevalence of ecommerce has made it almost too easy to purchase food, clothing, electronics and, well, almost anything online. Yet while many industries are thriving, the beauty sector has had a more difficult time finding success in the ecommerce environment. Why? For starters, sales of […]

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August 20, 2015

Curalate Twitter

5 Easy Ways to Amp Up Engagement With Your Ads

The ad industry has a bit of a marketing problem. From mobile and digital to good ol’ print, consumers are exhibiting a lack of confidence in ads. The numbers don’t lie. Less than 25% of U.S. online consumers trust print ads. Even fewer believe in the digital media they see. At the same time, despite […]

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August 18, 2015

This Week in Visual: Multichannel Marketing Moves to Center Stage

Brands are increasingly realizing the importance of reaching their customers across multiple channels. This week, we take a look at how brands are relying on omnichannel marketing to maximize engagement and sales. 1. Major retailers adapt social media for real-world, in-store sales impact. Retailers are bridging social media and online experiences with their physical stores […]

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August 14, 2015

Omnichannel Marketing When Everyone’s a Retailer

The following blog post was originally published in The Drum, a modern marketing and media outlet in the U.S. and U.K. You can find the original article here.  Let’s say you own an apparel brand, and that your brand has its own stores to sell your stuff. You get to control the experience – the design, the music, […]

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August 12, 2015

Curalate Twitter

Test Your Millennial Marketing IQ

By now, you might know that millennials have surpassed Gen Xers as the largest generation in the U.S. labor force. Soon, this demographic will carry the bulk of the spending power. The bottom line? Marketers that fail to produce relevant content will miss out on loyal relationships with these valuable consumers. But with a solid […]

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August 10, 2015

This Week in Visual: Multichannel Marketing and Ecommerce Trends

This week, we take a look at some of the creative ways brands are leveraging imagery to tell powerful stories, and what key trends are on the horizon. Let’s get started. 1. Harrods celebrates love of craft through multichannel campaign. “British department store Harrods is showcasing the passion behind the handcrafted luxury goods it sells […]

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August 07, 2015

How 5 Brands Are Using Fan Photos to Tell Powerful Stories

In the early days of ecommerce, a stock photo was enough to get the message across to potential buyers. Online shoppers were OK making purchases with little more than a stock image, a product description and a few customer reviews to guide them. Cut to 2015: It’s no longer that simple. Rather than providing context […]

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August 05, 2015

top instagram influencers

How to Master the Composition of Mobile Photos—3 Tips

What do Absolut, Harley Davidson, Delta, Burger King and the New York Rangers have in common? If you’re thinking an eye for incredible imagery, then you’d be right. Each one of these beloved brands (along with a dozen or so others) have partnered with top Instagram influencer Angeliki Jackson to create beautiful images on behalf of […]

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August 03, 2015

This Week in Visual: Instagram Goes Big

A new report by eMarketer projects some stunning statistics on mobile ad revenue for Instagram. This week, we take a closer look at the numbers and at how brands are driving engagement and revenue from this channel. 1. Instagram will bring in almost $600 million in mobile ad revenue this year. “According to a new […]

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July 31, 2015

#Instagood Branding: How to Reach Socially Conscious Millennials

The following post was contributed by Beth Lauck, Senior Brand Strategist at HiveMind Marketing. How consumer brands reach millennials is the question du jour. Recent research shows that, right now, this group represents 50% of the workforce, and by 2020, they’ll account for 75%. In response to these somewhat surprising findings, brands are working hard […]

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July 29, 2015

top instagram influencers

How Nordstrom Fashioned a Mega Outfit Laydown on Instagram

For avid Nordstrom shoppers, the #NSale is the most highly anticipated shopping event of the year. And, of course, the biggest sale of the year deserves … well, an equally big idea. On Friday, July 16, Nordstrom fashioned a massive outfit laydown atop their Seattle flagship store. The installation topped out at 13,398 square feet. Against […]

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July 27, 2015

This Week in Visual: Ecommerce Takes the Stage

In a push for ecommerce, Pinterest revamped its “save” button on iOS. In the meantime, leaders in the retail space gathered at the Fortune Brainstorm Tech conference to discuss the future of digital shopping. 1. Pinterest makes it easier to save links on iOS in ecommerce push. “The visual bookmarking site on Thursday revamped its […]

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July 24, 2015

How to Communicate Your Brand’s Core Values on Instagram

I recently had the pleasure of discussing digital communities, visual marketing missteps and social creativity with Ashley Jones, Digital Media and Visual Branding Designer for the Australia-based retailer Koskela. When asked to describe the brand’s social strategy, she offered the following in return: inspiring, community, joyful. Koskela joined Instagram during the summer of 2012 to communicate these ideals in a visual manner. The decision […]

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July 20, 2015

visual marketing and commerce

This Week in Visual: Driving Engagement Around the Globe

From Italy to Switzerland to the U.K., more and more brands are buying into the value that lies behind the visual web. This week we take a look at how some international brands are getting creative with their campaigns to drive online engagement and revenue. 1. A global snapshot of ecommerce trends from around the […]

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July 17, 2015