Curalate
Curalate

#Instagood Branding: How to Reach Socially Conscious Millennials

The following post was contributed by Beth Lauck, Senior Brand Strategist at HiveMind Marketing. How consumer brands reach millennials is the question du jour. Recent research shows that, right now, this group represents 50% of the workforce, and by 2020, they’ll account for 75%. In response to these somewhat surprising findings, brands are working hard […]

Read More

July 29, 2015

How Nordstrom Fashioned a Mega Outfit Laydown on Instagram

For avid Nordstrom shoppers, the #NSale is the most highly anticipated shopping event of the year. And, of course, the biggest sale of the year deserves … well, an equally big idea. On Friday, July 16, Nordstrom fashioned a massive outfit laydown atop their Seattle flagship store. The installation topped out at 13,398 square feet. Against […]

Read More

July 27, 2015

top instagram influencers

This Week in Visual: Ecommerce Takes the Stage

In a push for ecommerce, Pinterest revamped its “save” button on iOS. In the meantime, leaders in the retail space gathered at the Fortune Brainstorm Tech conference to discuss the future of digital shopping. 1. Pinterest makes it easier to save links on iOS in ecommerce push. “The visual bookmarking site on Thursday revamped its […]

Read More

July 24, 2015

How to Communicate Your Brand’s Core Values on Instagram

I recently had the pleasure of discussing digital communities, marketing missteps and social creativity with Ashley Jones, Digital Media and Visual Branding Designer for the Australia-based retailer Koskela. When asked to describe the brand’s social strategy, she offered the following in return: inspiring, community, joyful. Koskela joined Instagram during the summer of 2012 to communicate these ideals in a visual manner. The decision was […]

Read More

July 20, 2015

This Week in Visual: Driving Engagement Around the Globe

From Italy to Switzerland to the U.K., more and more brands are buying into the value that lies behind the visual web. This week we take a look at how some international brands are getting creative with their campaigns to drive online engagement and revenue. 1. A global snapshot of ecommerce trends from around the […]

Read More

July 17, 2015

visual marketing best practices

A Global Snapshot: Ecommerce Trends Around the World

Whenever I share the stat that more than 70% of Instagram users are outside the U.S., people seem to be surprised. But unlike Facebook and Twitter, participation on the visual-centric platform isn’t contingent on knowing a specific language. Instagram’s focus is on connecting people via images. Many of the user-to-user interactions on the platform consist […]

Read More

July 16, 2015

What to Know About (and How to Leverage!) Buyable Pins

Since its inception, Pinterest has matured from a social sapling into a marketing force for brands. But while Pinterest’s features have evolved dramatically over the years, morphing into a platform driven by search, the company’s vision hasn’t. At its core, Pinterest was designed to help consumers pinpoint products, passions and ideas, whether planning for a […]

Read More

July 13, 2015

This Week in Visual: Buying Into Buyable Pins

The recent rollout of buyable pins is indicative of a much larger marketing trend: Commerce is no longer limited to stores and brands’ websites. On Pinterest and other similar channels, your pictures are now possible points of sale. In this week’s roundup, you’ll find detailed articles on Buyable Pins, Instagram’s improvement to search, hashtag best […]

Read More

July 10, 2015

visual marketing and commerce

Keeping it Real: Why Millennial Shoppers Call for Transparency

I was a high school student in the early 2000s when eBay really began to gain traction. The site was my first foray into the world of ecommerce, and it soon became my go-to place to blow my allowance on much-coveted Juicy Couture and Abercrombie & Fitch items. During my time as an avid shopper of […]

Read More

July 08, 2015

10 Ways to Be a Smartr Tumblr Marketr

So you want to leverage Tumblr, but you’re still pondering how to build a blog that both connects with your customers and represents your brand? Tumblr users are among the most dialed in of any social audience, especially when you narrow in on millennials, the platform’s core demographic. In a November 2014 survey conducted by […]

Read More

July 06, 2015

How to Identify and Retain Loyal Instagram Fans

Working with a limited marketing budget has never been an easy feat for any brand. But, thanks to social media, this obstacle has become much more manageable in recent years. Organic beverage brand Suja Juice, which got its start in 2012, is active proof of that. Instagram, in particular, has emerged as a highly effective […]

Read More

July 01, 2015

top instagram influencers

It’s in the #Tag: How Hashtags Impact Instagram Engagement

I have a confession to make: Before joining the Curalate team, I had never given much thought to hashtags on Instagram. I was always much more focused on creating a cool photo than I was on actually making it discoverable. Even when posting content about a specific brand, it never occurred to me to add […]

Read More

June 30, 2015

This Week in Visual: Improving Search & Exploration

Both Instagram and Pinterest shook up the visual marketing space this week, adding and refining features to keep users happy. Learn how brands are keeping up and creatively engaging their fans. 1. Instagram offers new Explore Page and Search options. This week, Instagram announced two major updates to help connect its community to “the world as it […]

Read More

June 26, 2015

4 Mobile Photography Tips to Up Your Insta-game

What makes the ever-talented Kirsten Alana so influential? Well, for one, she’s just that. A bona fide influencer; one of those powerful voices guiding social conversation through an artistic view of the world. Everything she snaps turns to Insta-gold. But Kirsten is much more than an influencer. She is also a creator and a storyteller – […]

Read More

June 23, 2015

top instagram influencers

The Truth About Millennials—5 Powerful Insights

Marketers have millennials down as a constantly moving target – difficult to reach and impossible to build lasting relationships with. There’s certainly some truth to that. A September 2014 Ibotta survey found the following: 60% of millennials like to change the products they buy each month to claim different cash rebates. tweet The survey revealed […]

Read More

June 22, 2015