Instaglam! An Instagram Analysis of New York Fashion Week

Social media has truly upended the way consumers interact with their favorite brands during Fashion Week, giving fans access to shows and behind-the-scenes footage that would otherwise only be available to those with a VIP pass. Yet this year’s Fall/Winter showing may have been the starkest example to date of how social media is changing the […]

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February 24, 2016

Launch an Enviable Instagram Video Strategy—7 Tips

Instagram continues to be a crucial tool for marketers looking to engage with consumers, with many brands racking up hundreds of thousands and sometimes even millions of followers. While lots of brands have found their footing when it comes to posting images on the platform, many are just starting to get serious about their Instagram […]

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February 21, 2016

Curalate Twitter

How to Drive E-Commerce Revenue With Instagram Images

As retailers increasingly realize the value of marketing on Instagram, many remain in the dark on how to translate that engagement into e-commerce revenue. By 2017, the number of U.S. companies using Instagram for marketing purposes will surpass the number of companies using Twitter, according to an eMarketer forecast. Some 70.7% of organizations with more […]

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February 17, 2016

Building the Future of Visual Commerce

At Curalate, we believe that as the web and world become more visual, consumer behavior will fundamentally change. From the way that consumers discover products and brands to the way they buy, no part of the buyer journey will remain untouched. At stake is the $1.6 trillion e-commerce marketplace – and we’re going to reshape […]

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February 10, 2016

How to Build a Picture-Perfect Instagram Post (and Presence!)

It’s no surprise that brands are turning away from traditional advertising and shifting to branding platforms such as Instagram—the place where millennials are spending a majority of their time—in order to reach consumers. The big takeaway here is that content is still king. It’s not solely about how often you post either (even though this […]

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February 04, 2016

visual marketing and commerce

4 Questions Before Choosing a Visual Commerce Platform

Over the last few years, we’ve seen a seismic shift in the way brands think about and leverage visual content across different channels. While the digital web created new and exciting environments for content to live, social media has forever changed the way content is created and shared. And of course, mobile devices have made […]

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February 01, 2016

Your Favorite Photos, Made Even Better With Emojis

In case you hadn’t noticed, emojis are kind of, sort of a thing now. Still not convinced? Let this soak in for a second: The 2015 Oxford Dictionaries Word of the Year wasn’t even a word. It was: ?. Emojis are everywhere – from text conversations to Instagram comment threads to Hillary Clinton tweets. Over […]

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January 28, 2016

Meet the Emojini 3000 – The Internet’s Premier Emoji Granting Genie

Today, Curalate is excited to share with the world our newest creation – the Emojini 3000. Put simply, the Curalate Emojini guesses what emojis best match whatever photos you throw its way. It works with Instagram. It works with the photos on your phone. It works with pictures on your desktop. It works with Google […]

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January 27, 2016

Curalate Twitter

3 Incredibly Simple Ways to Use a Single Instagram Image

When you’re part of a social media team, the content you share isn’t just nice to look at. It’s part of the lifestyle—the ethos—that your brand projects. This is truer than ever on Instagram. With 400 million users, Instagram has become an outlet for self-expression, allowing people to discover a shared passion for products and places, […]

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January 25, 2016

Z Gallerie Introduces a New Way to Shop in 2016

When it comes to the items one chooses to display in their home, it’s a matter of personal taste. Few brands understand this better than stylish home furnishings retailer Z Gallerie. Their latest brand-wide initiative—called Style Personalities—is built upon a simple style assessment, the result of which is being used to create personalized shopping experiences for […]

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January 21, 2016

3 Best Practices for E-Commerce Product Page Design

The following article was contributed by Elena Mintzias, Senior Production Designer for Lyons Consulting Group, an e-commerce digital agency. Elena has a background in graphic design as well as search engine optimization. Her wide range of skill-sets comes from involvement in a variety of client-related projects as well as in-house experience. She has a passion for […]

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January 11, 2016

visual marketing and commerce

These 7 Brands Prove Instagram is for Everyone

Last year, we established that Instagram is an influential force in the fashion industry. The platform has provided fashion figures and fans with the ability to share and consume content in an incredibly unique way. Fashion brands bought into it, too. Retailers from Forever 21 to Nordstrom are not only sharing beautiful images on Instagram, […]

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January 07, 2016

How to Create Killer Instagram Content in 2016—10 Tips

In 2015, marketers fell in love with Instagram — the place where consumers go to be visually inspired. Today, more than 80 million images are uploaded every day, resulting in billions of interactions. And with a wide global reach—75% of its 400 million active users live outside of the U.S.—it’s unsurprising that by 2017, the number of brands on Instagram is […]

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January 04, 2016

How Curalate Built a Kick-Ass Research & Development Team

The words “research and development” conjure images of people working diligently in underground, fluorescent lit rooms with checklists, clipboards, and large circuit breakers. Though possibly due entirely to B.D. Wong, this public perception of “R&D” is continuously fueled by the way leading companies portray their innovation teams. With names like Skunk Works to Google X, […]

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December 17, 2015

Curalate Twitter

4 Ways to Drive ROI with Facebook and Instagram Ads

Facebook and Instagram are making waves in the social ad space. eMarketer is estimating that Facebook will capture nearly 65% of social network ad revenues in 2015. And while Instagram doesn’t yet carry as much weight, the channel is growing rapidly. According to an eMarketer forecast, Instagram global mobile ad revenues will account for more […]

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December 15, 2015

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