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Tag Archivevisual web

4 Mobile Photography Tips to Up Your Insta-game

What makes the ever-talented Kirsten Alana so influential? Well, for one, she’s just that. A bona fide influencer; one of those powerful voices guiding social conversation through an artistic view of the world. Everything she snaps turns to Insta-gold. But Kirsten is much more than an influencer. She is also a creator and a storyteller – […]

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June 23, 2015

The Truth About Millennials—5 Powerful Insights

Marketers have millennials down as a constantly moving target – difficult to reach and impossible to build lasting relationships with. There’s certainly some truth to that. A September 2014 Ibotta survey found the following: 60% of millennials like to change the products they buy each month to claim different cash rebates. The survey revealed that […]

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June 22, 2015

5 Fundamental Tips for Taking Better Mobile Photos

New York City—Brooklyn, in particular—is nothing if not visually stimulating: a photographer’s playground crammed with culture and creativity in every nook and cranny. Jaime Rojo knows this well. As co-founder and editor of photography at BrooklynStreetArt.com, as well as a regular columnist for The Huffington Post, Jaime captures the spirit of city living by sharing […]

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June 08, 2015

A Marketer’s Guide to User-Generated Content – 10 Ideas for Getting More

I think it was Mark Twain who said that there are two types of photos in this world: those that are shared by consumers, and those that are shared by brands. (Definitely, Mark Twain.) Of course, the first is what we’ve come to call user-generated content, or UGC. It all started with the advent and […]

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May 28, 2015

4 Ways to Encourage Social Engagement Through Brick-and-Mortar Retail

Brick-and-mortar stores are in an excellent position to tap into the power of social imagery. From beautiful window displays and thoughtful merchandising, to mouth-watering food presentations and special moments with customers, physical retailers have many opportunities to promote social engagement and encourage user-generated content. And yet, it seems that plenty of merchants still aren’t on […]

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May 19, 2015

An Advertiser’s Guide to Creating Promoted Pins—4 Easy Tips

Hooray! Many businesses now have access to Promoted Pins on Pinterest, the platform’s cost-per-click solution for advertisers. In fact, we were just granted access too. According to Pinterest, Promoted Pins perform just as well and sometimes better than organic pins. In the beta launch of Promoted Pins, brand advertisers saw about a 30% increase of […]

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March 11, 2015

7 Ways Brands Can Earn Millennials’ Loyalty (and Dollars)

By the end of this year, millennials are set to overtake Boomers as the largest living generation in the U.S. And by 2017, they’ll be outspending them. It’s more important now than ever to gain Gen Y’s loyalty. While some brands have absolutely nailed it, some marketers are still unsure how to win over this […]

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February 26, 2015

With UGC, Time Inc. Drives Traffic, Audience Engagement & Follower Growth

Time Inc. is widely recognized as one of the largest media conglomerates in the world, with over 90 iconic brands sheltered under its corporate umbrella. It is also one of the most influential. A few interesting tidbits: Each month, nearly half of U.S. adults engage with a Time Inc. brand. More than 130 million people […]

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February 04, 2015

How 6 Brands Are Using Instagram to Drive Mobile Traffic

The social web is quickly maturing, and brands are now seeking innovative ways to bridge the gap between Instagram—the reigning king of social engagement—and sales. Are you still measuring Instagram success in terms of comments and likes? Don’t feel bad if you’re nodding your head up and down. Until recently, it was nearly impossible to […]

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January 26, 2015

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