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Tag Archivevisual marketing

Contextual Email for Travel and Hospitality Marketers

The following blog was contributed by Amy Mullen, Senior Manager of Content Marketing at Movable Ink. Movable Ink helps email marketers make the No. 1 ROI channel work even harder with dynamic and contextually relevant content. They believe that marketing can delight, compel and engage. But all too often, that opportunity is lost with one-size-fits-all […]

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April 13, 2016

(Mis)Adventures in User-Generated Content

Visual channels of communication have changed how people discover, form opinions about, and shop for products. Inspiration is everywhere. In order to appeal to consumers, brand imagery now needs to encapsulate emotion, rendering the boring stock photo of yesterday—you know, that product on a stale, white background—less effective than ever. But why am I telling […]

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March 30, 2016

10 Digital Marketing Trends in Travel and Hospitality

Last week, we had the pleasure of welcoming Melissa Taylor, Digital Director in HL Group’s Consumer and Hospitality division, into our New York City offices. With more than a decade of experience in integrated marketing, social media and public relations behind her, Melissa helps global hospitality brands (as well as businesses across media, technology and […]

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March 28, 2016

The Grommet Delivers a 45x Lift in Pinterest Revenue

Pinterest can be an incredibly powerful platform for brands that want to grow their visual footprint and make their products discoverable among a wider set of people. According to 2015 eMarketer data, Pinterest’s user base represents more than a quarter of social networkers and nearly 20% of all internet users. With the right strategy, you won’t just […]

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March 15, 2016

How Lifestyle Publishers Can Reach and Engage Millennials

Welcome back to the third and final installation of our millennial marketing series. So far, we’ve seen how Converse keeps their millennial messaging edgy. And how Coca-Cola’s focus on sustainability and personalization has consistently made them a top choice for Gen Y. Now, let’s explore how a leading digital lifestyle publisher—Thrillist—stays relevant to their massive […]

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March 09, 2016

Happiness Delivered: Coca-Cola’s Mastery of Millennial Buyers

Earlier this week, we kicked off a three-part series of blogs dedicated to brands that are doing a stellar job of engaging millennial buyers. (If you missed it, we covered all-star millennial marketer Converse; you can read the post here.) In today’s installment, we’re switching gears. What about brands whose products can’t be flaunted as easily […]

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March 02, 2016

How Converse Kicks It With Millennial Shoppers

When we talk about consumers that are consistently dictating trends, there’s one group we turn to again and again: millennials. According to Forbes, there are 80 million millennials in the U.S. alone – about a quarter of the population. And they’re spending. A lot – totaling about $200 billion every year. How can brands win […]

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February 29, 2016

Launch an Enviable Instagram Video Strategy—7 Tips

Instagram continues to be a crucial tool for marketers looking to engage with consumers, with many brands racking up hundreds of thousands and sometimes even millions of followers. While lots of brands have found their footing when it comes to posting images on the platform, many are just starting to get serious about their Instagram […]

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February 21, 2016

How to Drive E-Commerce Revenue With Instagram Images

As retailers increasingly realize the value of marketing on Instagram, many remain in the dark on how to translate that engagement into e-commerce revenue. By 2017, the number of U.S. companies using Instagram for marketing purposes will surpass the number of companies using Twitter, according to an eMarketer forecast. Some 70.7% of organizations with more […]

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February 17, 2016

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