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Tag Archivevisual content

10 Digital Marketing Trends in Travel and Hospitality

Last week, we had the pleasure of welcoming Melissa Taylor, Digital Director in HL Group’s Consumer and Hospitality division, into our New York City offices. With more than a decade of experience in integrated marketing, social media and public relations behind her, Melissa helps global hospitality brands (as well as businesses across media, technology and […]

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March 28, 2016

The Grommet Delivers a 45x Lift in Pinterest Revenue

Pinterest can be an incredibly powerful platform for brands that want to grow their visual footprint and make their products discoverable among a wider set of people. According to 2015 eMarketer data, Pinterest’s user base represents more than a quarter of social networkers and nearly 20% of all internet users. With the right strategy, you won’t just […]

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March 15, 2016

How Lifestyle Publishers Can Reach and Engage Millennials

Welcome back to the third and final installation of our millennial marketing series. So far, we’ve seen how Converse keeps their millennial messaging edgy. And how Coca-Cola’s focus on sustainability and personalization has consistently made them a top choice for Gen Y. Now, let’s explore how a leading digital lifestyle publisher—Thrillist—stays relevant to their massive […]

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March 09, 2016

Happiness Delivered: Coca-Cola’s Mastery of Millennial Buyers

Earlier this week, we kicked off a three-part series of blogs dedicated to brands that are doing a stellar job of engaging millennial buyers. (If you missed it, we covered all-star millennial marketer Converse; you can read the post here.) In today’s installment, we’re switching gears. What about brands whose products can’t be flaunted as easily […]

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March 02, 2016

Instaglam! An Instagram Analysis of New York Fashion Week

Social media has truly upended the way consumers interact with their favorite brands during Fashion Week, giving fans access to shows and behind-the-scenes footage that would otherwise only be available to those with a VIP pass. Yet this year’s Fall/Winter showing may have been the starkest example to date of how social media is changing the […]

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February 24, 2016

Launch an Enviable Instagram Video Strategy—7 Tips

Instagram continues to be a crucial tool for marketers looking to engage with consumers, with many brands racking up hundreds of thousands and sometimes even millions of followers. While lots of brands have found their footing when it comes to posting images on the platform, many are just starting to get serious about their Instagram […]

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February 21, 2016

Building the Future of Visual Commerce

At Curalate, we believe that as the web and world become more visual, consumer behavior will fundamentally change. From the way that consumers discover products and brands to the way they buy, no part of the buyer journey will remain untouched. At stake is the $1.6 trillion e-commerce marketplace – and we’re going to reshape […]

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February 10, 2016

How to Build a Picture-Perfect Instagram Post (and Presence!)

It’s no surprise that brands are turning away from traditional advertising and shifting to branding platforms such as Instagram—the place where millennials are spending a majority of their time—in order to reach consumers. The big takeaway here is that content is still king. It’s not solely about how often you post either (even though this […]

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February 04, 2016

4 Questions Before Choosing a Visual Commerce Platform

Over the last few years, we’ve seen a seismic shift in the way brands think about and leverage visual content across different channels. While the digital web created new and exciting environments for content to live, social media has forever changed the way content is created and shared. And of course, mobile devices have made […]

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February 01, 2016

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