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Tag Archivevisual commerce

The Grommet Delivers a 45x Lift in Pinterest Revenue

Pinterest can be an incredibly powerful platform for brands that want to grow their visual footprint and make their products discoverable among a wider set of people. According to 2015 eMarketer data, Pinterest’s user base represents more than a quarter of social networkers and nearly 20% of all internet users. With the right strategy, you won’t just […]

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March 15, 2016

How Converse Kicks It With Millennial Shoppers

When we talk about consumers that are consistently dictating trends, there’s one group we turn to again and again: millennials. According to Forbes, there are 80 million millennials in the U.S. alone – about a quarter of the population. And they’re spending. A lot – totaling about $200 billion every year. How can brands win […]

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February 29, 2016

Launch an Enviable Instagram Video Strategy—7 Tips

Instagram continues to be a crucial tool for marketers looking to engage with consumers, with many brands racking up hundreds of thousands and sometimes even millions of followers. While lots of brands have found their footing when it comes to posting images on the platform, many are just starting to get serious about their Instagram […]

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February 21, 2016

How to Drive E-Commerce Revenue With Instagram Images

As retailers increasingly realize the value of marketing on Instagram, many remain in the dark on how to translate that engagement into e-commerce revenue. By 2017, the number of U.S. companies using Instagram for marketing purposes will surpass the number of companies using Twitter, according to an eMarketer forecast. Some 70.7% of organizations with more […]

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February 17, 2016

Building the Future of Visual Commerce

At Curalate, we believe that as the web and world become more visual, consumer behavior will fundamentally change. From the way that consumers discover products and brands to the way they buy, no part of the buyer journey will remain untouched. At stake is the $1.6 trillion e-commerce marketplace – and we’re going to reshape […]

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February 10, 2016

How to Build a Picture-Perfect Instagram Post (and Presence!)

It’s no surprise that brands are turning away from traditional advertising and shifting to branding platforms such as Instagram—the place where millennials are spending a majority of their time—in order to reach consumers. The big takeaway here is that content is still king. It’s not solely about how often you post either (even though this […]

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February 04, 2016

4 Questions Before Choosing a Visual Commerce Platform

Over the last few years, we’ve seen a seismic shift in the way brands think about and leverage visual content across different channels. While the digital web created new and exciting environments for content to live, social media has forever changed the way content is created and shared. And of course, mobile devices have made […]

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February 01, 2016

3 Incredibly Simple Ways to Use a Single Instagram Image

When you’re part of a social media team, the content you share isn’t just nice to look at. It’s part of the lifestyle—the ethos—that your brand projects. This is truer than ever on Instagram. With 400 million users, Instagram has become an outlet for self-expression, allowing people to discover a shared passion for products and places, […]

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January 25, 2016

Z Gallerie Introduces a New Way to Shop in 2016

When it comes to the items one chooses to display in their home, it’s a matter of personal taste. Few brands understand this better than stylish home furnishings retailer Z Gallerie. Their latest brand-wide initiative—called Style Personalities—is built upon a simple style assessment, the result of which is being used to create personalized shopping experiences for […]

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January 21, 2016

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