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Tag Archiveuser generated content

3 Ways Travel Marketers Can Keep Visual Content Flowing

When weighing the many functions of a travel marketer, the constant creation of content is what seems most daunting. Whether it’s for a hotel, an airline, a cruise line, or a car rental company, and whether it’s a brand-wide initiative or a regional campaign, it just isn’t easy consistently coming up with new creative that […]

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March 07, 2016

How to Build a Picture-Perfect Instagram Post (and Presence!)

It’s no surprise that brands are turning away from traditional advertising and shifting to branding platforms such as Instagram—the place where millennials are spending a majority of their time—in order to reach consumers. The big takeaway here is that content is still king. It’s not solely about how often you post either (even though this […]

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February 04, 2016

4 Questions Before Choosing a Visual Commerce Platform

Over the last few years, we’ve seen a seismic shift in the way brands think about and leverage visual content across different channels. While the digital web created new and exciting environments for content to live, social media has forever changed the way content is created and shared. And of course, mobile devices have made […]

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February 01, 2016

3 Incredibly Simple Ways to Use a Single Instagram Image

When you’re part of a social media team, the content you share isn’t just nice to look at. It’s part of the lifestyle—the ethos—that your brand projects. This is truer than ever on Instagram. With 400 million users, Instagram has become an outlet for self-expression, allowing people to discover a shared passion for products and places, […]

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January 25, 2016

These 7 Brands Prove Instagram is for Everyone

Last year, we established that Instagram is an influential force in the fashion industry. The platform has provided fashion figures and fans with the ability to share and consume content in an incredibly unique way. Fashion brands bought into it, too. Retailers from Forever 21 to Nordstrom are not only sharing beautiful images on Instagram, […]

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January 07, 2016

4 Ideas for Creating Scary-Good Content For Halloween

We’ve all been there. You walk into CVS on the first day of September, and suddenly everywhere you look – spiders, candy corn, and buckets with creepy rubber hands that grab you where the paper towels used to be. That’s right. Halloween is upon us, which means brands are offering up their sweetest tricks and […]

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October 12, 2015

This Week in Visual: The New Frontier of Social and Visual Commerce

The pressure to drive social and visual commerce is growing. And fast! This week, we take a look at how top brands are leveraging visual platforms to build meaningful relationships that result in revenue. Let’s dive in. 1. The secret of omnichannel marketing success. “A true omnichannel marketing strategy requires more than simply grafting social […]

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October 02, 2015

This Week in Visual: The #Pope is in the Building

This week was an exciting one for east coasters like ourselves. Instagram hit a major milestone of 400 million users. Pinterest launched its API out of beta. And of course, the Pope came to town. Let’s take a look at this—and more—in depth. 1. Pope Francis’ digital and social reach helps put him in your […]

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September 25, 2015

This Week in Visual: Fashion Brands Step Up and Out

Another season, another New York Fashion Week. And this time around, both brands and platforms have stepped up their social game to help bring consumers closer to the runway, the brands and the looks they love. This week, we take a look at how brands are leveraging different marketing channels to reach their fans and drive […]

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September 18, 2015

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