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This Week in Visual: Instagram Goes Big

A new report by eMarketer projects some stunning statistics on mobile ad revenue for Instagram. This week, we take a closer look at the numbers and at how brands are driving engagement and revenue from this channel. 1. Instagram will bring in almost $600 million in mobile ad revenue this year. “According to a new […]

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July 31, 2015

This Week in Visual: Driving Engagement Around the Globe

From Italy to Switzerland to the U.K., more and more brands are buying into the value that lies behind the visual web. This week we take a look at how some international brands are getting creative with their campaigns to drive online engagement and revenue. 1. A global snapshot of ecommerce trends from around the […]

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July 17, 2015

10 Ways to Be a Smartr Tumblr Marketr

So you want to leverage Tumblr, but you’re still pondering how to build a blog that both connects with your customers and represents your brand? Tumblr users are among the most dialed in of any social audience, especially when you narrow in on millennials, the platform’s core demographic. In a November 2014 survey conducted by […]

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July 06, 2015

The Truth About Millennials—5 Powerful Insights

Marketers have millennials down as a constantly moving target – difficult to reach and impossible to build lasting relationships with. There’s certainly some truth to that. A September 2014 Ibotta survey found the following: 60% of millennials like to change the products they buy each month to claim different cash rebates. The survey revealed that […]

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June 22, 2015

Marketing on Fleek: 5 Brands Mastering ‘Teen Speak’

In 2014, a teenage girl posted a Vine clip showing off how great she looked after getting her eyebrows done. She described them as being “on fleek.” Since then, the phrase has been adopted by the likes of Kim Kardashian and Nicki Minaj, and has made its way into everyday teen vernacular. In case you’re […]

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June 17, 2015

3 Ways Smarter Search is Strengthening Visual Channels

In the early days of social, it was the brand’s job to determine what products to promote, what content to create and what messaging to share. Whether publishing a line of text, an elaborate image or an experiential video, the goal was the same: to get your content in front of potential customers. And you did […]

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June 11, 2015

How to Engage Hispanic Millennials on Tumblr

marketr: Guest post by Curalate (curalate). If you’re a brand going after millennials (name one that isn’t) it’s impossible to ignore the large and growing Hispanic population. Here are some numbers: 65% of all Hispanics in the US are millennials. That’s 15 million people. Or a fifth of all 18–34 year olds in America. And […]

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April 27, 2015

4 Essential Digital Marketing Questions, Answered

Room 214—a social and digital agency based in Boulder, Colorado—helps major brands navigate the intricacies of both established and emerging channels to drive awareness, advocacy and sales. They count a number of heavy-hitting brands among their clients, such as Adobe and Verizon, that look to the agency for multi-channel insights, smart business analytics, and ongoing […]

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April 07, 2015

The Do’s and Don’ts of Marketing Your Brand on Tumblr

Ah, Tumblr – birthplace to some of the most unique content on the web. It’s brought us gems such as “TL;DR Wikipedia,” “Beyoncé vs. Zombies,” and the dress argued ‘round the world within mere hours of being posted. With viral-prone content like this, it’s no surprise that as of Q3 2014, Tumblr became the fastest […]

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March 23, 2015

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