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Tag Archivesocial media marketing

10 Digital Marketing Trends in Travel and Hospitality

Last week, we had the pleasure of welcoming Melissa Taylor, Digital Director in HL Group’s Consumer and Hospitality division, into our New York City offices. With more than a decade of experience in integrated marketing, social media and public relations behind her, Melissa helps global hospitality brands (as well as businesses across media, technology and […]

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March 28, 2016

4 Ways to Encourage Social Engagement Through Brick-and-Mortar Retail

Brick-and-mortar stores are in an excellent position to tap into the power of social imagery. From beautiful window displays and thoughtful merchandising, to mouth-watering food presentations and special moments with customers, physical retailers have many opportunities to promote social engagement and encourage user-generated content. And yet, it seems that plenty of merchants still aren’t on […]

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May 19, 2015

How Lilly Pulitzer Boosts Branding With Social Insight

The following article first appeared on Retail Online Integration and was contributed by Apu Gupta, CEO of Curalate. You can find the original article here. Most marketers in the fashion or retail space know how critical it is to tie social efforts to quantitative results. Yet many still develop initiatives around products, concepts or messages […]

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April 15, 2015

This Week in Visual: It’s Spring!

Spring is finally here, and has brought with it showers, flowers and another round of articles from across the visual web. This week, we take a look at which platform changes and social campaigns are enabling user and brand creativity. 1. Instagram introduces Layout for photo collages. This week, Instagram announced its newest app, Layout, […]

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March 27, 2015

This Week in Visual: NHL, NBC, NPR

This week, we take a look at some of the top social content from the past year to better understand how the biggest, boldest brands are engaging with fans. 1. Pinterest looks to hockey and beer for growth in Canada, its 2nd largest market. “Once considered primarily a female-oriented social network, Pinterest is now attracting men […]

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December 11, 2014

This Week in Visual: What’s the Biggest Instagram Hashtag of the Year?

The end of another great year is almost here, which means it’s time to start reflecting on all the social and visual happenings from 2014. Let’s jump into it. 1. Instagram reveals the most-liked images and biggest hashtag of 2014. “There are still a few shopping days before Christmas, but Instagram is slapping a bow on […]

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December 04, 2014

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