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Tag Archivesocial media manager

How to Build a Picture-Perfect Instagram Post (and Presence!)

It’s no surprise that brands are turning away from traditional advertising and shifting to branding platforms such as Instagram—the place where millennials are spending a majority of their time—in order to reach consumers. The big takeaway here is that content is still king. It’s not solely about how often you post either (even though this […]

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February 04, 2016

4 Essential Digital Marketing Questions, Answered

Room 214—a social and digital agency based in Boulder, Colorado—helps major brands navigate the intricacies of both established and emerging channels to drive awareness, advocacy and sales. They count a number of heavy-hitting brands among their clients, such as Adobe and Verizon, that look to the agency for multi-channel insights, smart business analytics, and ongoing […]

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April 07, 2015

A Day in the Life of a Global Social Media Manager

As Global Social Media Manager for one of the largest retailers in the world, Mario Moreno knows what it takes to get things done – at the gym, in the kitchen, at the office, and especially on the social web. When he’s not flipping through the pages of Details and GQ (inspiration, he says) or […]

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March 26, 2015

This Week in Visual: NHL, NBC, NPR

This week, we take a look at some of the top social content from the past year to better understand how the biggest, boldest brands are engaging with fans. 1. Pinterest looks to hockey and beer for growth in Canada, its 2nd largest market. “Once considered primarily a female-oriented social network, Pinterest is now attracting men […]

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December 11, 2014

Take That, Typo! How to Edit Your Instagram Captions

How many times have you shared an image on Instagram only to find that—d’oh!—you forgot a word or, even worse, misspelled your own brand? Yesterday, Instagram made an important announcement highlighting the addition of a new “Edit” option for content captions. This has been a top request from the ‘Gramming community, and it is finally […]

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November 11, 2014

How Pinterest Is Changing the Role of Social Media Managers

The rise of the visual web hasn’t just changed how we engage with each other online. As more conversations shift to visual exchanges on Pinterest and Instagram, more companies have reacted by updating job descriptions for their social media managers. Whether or not your job title actually includes the phrase “Social Media Manager,” we found […]

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March 06, 2013

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