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Tag Archivemillennials

How Lifestyle Publishers Can Reach and Engage Millennials

Welcome back to the third and final installation of our millennial marketing series. So far, we’ve seen how Converse keeps their millennial messaging edgy. And how Coca-Cola’s focus on sustainability and personalization has consistently made them a top choice for Gen Y. Now, let’s explore how a leading digital lifestyle publisher—Thrillist—stays relevant to their massive […]

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March 09, 2016

Happiness Delivered: Coca-Cola’s Mastery of Millennial Buyers

Earlier this week, we kicked off a three-part series of blogs dedicated to brands that are doing a stellar job of engaging millennial buyers. (If you missed it, we covered all-star millennial marketer Converse; you can read the post here.) In today’s installment, we’re switching gears. What about brands whose products can’t be flaunted as easily […]

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March 02, 2016

How Converse Kicks It With Millennial Shoppers

When we talk about consumers that are consistently dictating trends, there’s one group we turn to again and again: millennials. According to Forbes, there are 80 million millennials in the U.S. alone – about a quarter of the population. And they’re spending. A lot – totaling about $200 billion every year. How can brands win […]

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February 29, 2016

7 Social Strategies To Help Beauty Brands Build Communities

Millennials, those born between 1980 and 2000, are a fast-growing demographic group that has a lot of purchasing power. There are approximately 80 million millennials in the U.S. alone, and they spend up to $600 billion each year, according to Accenture. Millennials are also driving the never-ending change happening in the retail industry. For example, […]

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February 25, 2016

How to Build a Picture-Perfect Instagram Post (and Presence!)

It’s no surprise that brands are turning away from traditional advertising and shifting to branding platforms such as Instagram—the place where millennials are spending a majority of their time—in order to reach consumers. The big takeaway here is that content is still king. It’s not solely about how often you post either (even though this […]

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February 04, 2016

This Week in Visual: November News

Happy November! This week, we take a look at how brands are leveraging images across important marketing channels to engage and convert customers. 1. November and December drive 30% more ecommerce revenue than non-holiday months. Consumers have a lot of gifts to buy, and marketers have a lot of compelling content to create in order […]

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November 06, 2015

This Week in Visual: Tricks and Treats

There are tons of tricks and treats in store this season for visual marketers. This Halloween week, we take a look at a few of the sweetest. 1. According to a recent poll released by Pew Research, the “proportion of online adults who use Pinterest and Instagram has doubled since Pew Research Center first started […]

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October 30, 2015

This Week in Visual: The Evolution of Social

Welcome back! In this week’s roundup, you’ll find a handful of handy articles on the rise of “social shopping” and the future of social ads. Let’s get to it. 1. According to a new study by eMarketer, 32.3% of U.S. companies will use Instagram for marketing activities this year, and this number will jump to […]

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October 23, 2015

Beyond Products: For Consumers, It’s All About “The Experience”

Last week, Curalate held a webinar in partnership with Twenty20, a platform that allows mobile photographers to sell their photos to brands and digital creators. In the webinar, titled “How to Drive Revenue with Photos,” Micah Cohen, Twenty20 Director of Growth, and Matt Langie, Curalate CMO, shared a wealth of insight on why marketers need […]

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August 24, 2015

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