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Tag Archivemarketing

Building the Future of Visual Commerce

At Curalate, we believe that as the web and world become more visual, consumer behavior will fundamentally change. From the way that consumers discover products and brands to the way they buy, no part of the buyer journey will remain untouched. At stake is the $1.6 trillion e-commerce marketplace – and we’re going to reshape […]

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February 10, 2016

How to Convert Holiday Shoppers With Powerful Content

The holiday season is a stressful time for shoppers and marketers alike, and the frenzy has already started. A recent report by RJMetrics found that November and December drive 30% more ecommerce revenue than non-holiday months. Consumers have a lot of gifts to buy, and marketers have a lot of compelling content to create in […]

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October 29, 2015

Driving Holiday Email Success with Social Images

This article was contributed by Lalit Chopra, Director of Strategic Partnerships at Movable Ink. Movable Ink develops and applies new technologies to make email marketing more dynamic, more creative and more rewarding for consumers. The holiday marketing season is here, and the pressure is on. If you’re a retailer, holiday revenue can make or break […]

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October 19, 2015

4 Ways Instagram Has Changed Fashion Marketing

Earlier this year, the Council of Fashion Designers of America took the industry by surprise when it announced the recipient of its annual Media Award. For the first time, it wasn’t presented to a photographer, writer or editor. The 2015 Media Award went to … (wait for it) … Instagram. That’s right – the photo-sharing […]

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September 21, 2015

Which Emoji Best Fits Your Marketing Personality?

Most people, at some point or another during their careers, will inevitably ask themselves: What’s my professional style? I’m not talking about whether you rock sweats or a three-piece suit to your nine-to-five, either. What I’m referring to is your professional MO. What makes you tick? What are your priorities? What keeps you up at […]

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September 02, 2015

Marketing on Fleek: 5 Brands Mastering ‘Teen Speak’

In 2014, a teenage girl posted a Vine clip showing off how great she looked after getting her eyebrows done. She described them as being “on fleek.” Since then, the phrase has been adopted by the likes of Kim Kardashian and Nicki Minaj, and has made its way into everyday teen vernacular. In case you’re […]

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June 17, 2015

Introducing Like2Buy’s Newest Features

Since its launch last year, Curalate’s Like2Buy solution has become an integral component of hundreds of brands’ Instagram strategies. As marketers were struggling to report on the value of Instagram in concrete terms, Like2Buy provided a much needed way to generate site traffic and prove ROI. Our original goal when we created Like2Buy was to […]

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May 05, 2015

Visual Voices: How Silly Scenarios Can Lead to Memorable Photos

To Darryll Jones, toys are more than just inanimate playthings for children. The whimsical photographer regards them as subjects with depth and important stories to tell. Take his muse Eric, for example – a Star Wars Stormtrooper who basks in everyday human experiences. He takes relaxing bubble baths, rocks out at Pearl Jam concerts and […]

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April 29, 2015

How to Engage Hispanic Millennials on Tumblr

marketr: Guest post by Curalate (curalate). If you’re a brand going after millennials (name one that isn’t) it’s impossible to ignore the large and growing Hispanic population. Here are some numbers: 65% of all Hispanics in the US are millennials. That’s 15 million people. Or a fifth of all 18–34 year olds in America. And […]

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April 27, 2015

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