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13 Marketers React to Instagram’s Imminent Algorithm

Lask week, Instagram announced that they will be slowly rolling out an algorithm to help its 400 million monthly users surface the content they care most about. This was coupled with some important insight that, while not surprising, may be somewhat startling. On average, Instagram users miss out on 70% of Instagram content. As the […]

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March 21, 2016

5 Ways Travel & Hospitality Brands Can Maximize Microsites

Sometimes, a person just needs to get away … whether that means taking a train, plane or automobile to a new destination for some rest and relaxation. No wonder the international tourism market is booming: In 2014, the industry generated $1.5 trillion in market export earnings. A growing number of consumers are also making their […]

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March 17, 2016

How Converse Kicks It With Millennial Shoppers

When we talk about consumers that are consistently dictating trends, there’s one group we turn to again and again: millennials. According to Forbes, there are 80 million millennials in the U.S. alone – about a quarter of the population. And they’re spending. A lot – totaling about $200 billion every year. How can brands win […]

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February 29, 2016

7 Social Strategies To Help Beauty Brands Build Communities

Millennials, those born between 1980 and 2000, are a fast-growing demographic group that has a lot of purchasing power. There are approximately 80 million millennials in the U.S. alone, and they spend up to $600 billion each year, according to Accenture. Millennials are also driving the never-ending change happening in the retail industry. For example, […]

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February 25, 2016

Instaglam! An Instagram Analysis of New York Fashion Week

Social media has truly upended the way consumers interact with their favorite brands during Fashion Week, giving fans access to shows and behind-the-scenes footage that would otherwise only be available to those with a VIP pass. Yet this year’s Fall/Winter showing may have been the starkest example to date of how social media is changing the […]

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February 24, 2016

Launch an Enviable Instagram Video Strategy—7 Tips

Instagram continues to be a crucial tool for marketers looking to engage with consumers, with many brands racking up hundreds of thousands and sometimes even millions of followers. While lots of brands have found their footing when it comes to posting images on the platform, many are just starting to get serious about their Instagram […]

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February 21, 2016

How to Build a Picture-Perfect Instagram Post (and Presence!)

It’s no surprise that brands are turning away from traditional advertising and shifting to branding platforms such as Instagram—the place where millennials are spending a majority of their time—in order to reach consumers. The big takeaway here is that content is still king. It’s not solely about how often you post either (even though this […]

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February 04, 2016

Your Favorite Photos, Made Even Better With Emojis

In case you hadn’t noticed, emojis are kind of, sort of a thing now. Still not convinced? Let this soak in for a second: The 2015 Oxford Dictionaries Word of the Year wasn’t even a word. It was: ?. Emojis are everywhere – from text conversations to Instagram comment threads to Hillary Clinton tweets. Over […]

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January 28, 2016

3 Incredibly Simple Ways to Use a Single Instagram Image

When you’re part of a social media team, the content you share isn’t just nice to look at. It’s part of the lifestyle—the ethos—that your brand projects. This is truer than ever on Instagram. With 400 million users, Instagram has become an outlet for self-expression, allowing people to discover a shared passion for products and places, […]

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January 25, 2016

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