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Tag Archiveinfluencer marketing

Introducing Curalate Reveal: A Major Turning Point for Blogs

For the consumer of today, immediacy is imperative. The always-on shopper expects to be able to buy whatever they want, whenever they want, wherever they are. Anything short of right now … and you’re already too late. The reality, however, is that there’s a massive gap between consumer expectations and the retail experience. In response, […]

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October 27, 2015

How to Organize an InstaMeet—15 Questions, Answered

Last October, Gareth Pon—an influential Instagram photographer based in South Africa—organized a worldwide InstaMeet. Which of course begs the question: What is an InstaMeet? As Gareth knows, an InstaMeet can offer an excellent opportunity for like-minded folks to explore their common passions in a local setting. At Curalate, we tend to agree. In a world where […]

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September 22, 2015

3 Ways to Get the Right Influencers to Spread Your Brand’s Message

The following blog post was contributed by Sahana Ullagaddi. Sahana leads the marketing campaign strategy and demand generation efforts for the Klout business at Lithium. She’s passionate about digital trends, creativity and people. Say hello on Twitter, and feel free to connect with her on LinkedIn. Influencer marketing is a powerful way to share your […]

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September 14, 2015

5 Easy Ways to Amp Up Engagement With Your Ads

The ad industry has a bit of a marketing problem. From mobile and digital to good ol’ print, consumers are exhibiting a lack of confidence in ads. The numbers don’t lie. Less than 25% of U.S. online consumers trust print ads. Even fewer believe in the digital media they see. At the same time, despite […]

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August 18, 2015

How World Market Launched a New Product Line on Pinterest

Launching a product takes creativity, precision and a surefire means of scale. Cost Plus World Market—a specialty retailer that offers home décor, entertaining items, gifts, food, and (our personal favorite) wine—touched upon all three of these attributes when releasing their latest collection of global goods. Here, we explore how the brand leveraged Pinterest, as well as […]

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October 29, 2014

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