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This Week in Visual: Emoji Madness

It’s been quite the week. Among the highlights: a hashtag analysis of the top 100 emojis on Instagram, the launch of Pinterest’s ‘Buy It’ button, and Instagram’s big announcement about ads. Here we go! 1. And the most popular emoji on Instagram is … Over a one-month period, Curalate found that individual emojis on Instagram […]

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June 05, 2015

Sigma Beauty’s Customer-Focused Strategy: “UGC is the Secret to Our Success”

Demonstrating the value of a product is tough enough for any business, but for a cosmetics brand largely reliant on ecommerce, it’s particularly challenging. That’s what Sigma Beauty has faced, with just one brick-and-mortar store bearing its name. Fortunately, Sigma discovered early on—via YouTube—just how powerful user-generated content can be. Today, the brand also relies […]

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June 04, 2015

This Week in Visual: The Science of Instagram Filters

Among this week’s highlights: the science of Instagram filters, the amplification of UGC, and the evergreen nature of articles pins. Let’s take a look. 1. Science just determined which Instagram filters everyone should use. “Researchers at Yahoo Labs and the Georgia Institute of Technology examined 7.6 million photos uploaded from mobile to Flickr. Using a […]

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May 29, 2015

The Do’s and Don’ts of Marketing Your Brand on Tumblr

Ah, Tumblr – birthplace to some of the most unique content on the web. It’s brought us gems such as “TL;DR Wikipedia,” “Beyoncé vs. Zombies,” and the dress argued ‘round the world within mere hours of being posted. With viral-prone content like this, it’s no surprise that as of Q3 2014, Tumblr became the fastest […]

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March 23, 2015

3 Ways Retailers Can Visually Prepare for Post-Holiday Shopping, Both Online and Offline

The holiday shopping season is coming to a close. By now you’ve already put your strategy into action and are reaching holiday shoppers everywhere. But what happens after? What are you going to do about the post holiday crowd? And I’m not just talk about discounts to move last years inventory. I’m talking about your […]

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February 06, 2014

4 Reasons Why Consumers Engage With Brands on Pinterest

Even though Pinterest can’t completely replace a brand’s online marketing program, a strong presence on the visual web service can support and even uplift most companies’ online marketing efforts. Consumer surveys suggest four reasons why shoppers feel comfortable connecting with brand representatives on Pinterest instead of through other online communication channels. 1. Pinterest’s interface matches the way we shop. […]

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January 08, 2013

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