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Tag Archiveecommerce

How to Drive E-Commerce Revenue With Instagram Images

As retailers increasingly realize the value of marketing on Instagram, many remain in the dark on how to translate that engagement into e-commerce revenue. By 2017, the number of U.S. companies using Instagram for marketing purposes will surpass the number of companies using Twitter, according to an eMarketer forecast. Some 70.7% of organizations with more […]

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February 17, 2016

Building the Future of Visual Commerce

At Curalate, we believe that as the web and world become more visual, consumer behavior will fundamentally change. From the way that consumers discover products and brands to the way they buy, no part of the buyer journey will remain untouched. At stake is the $1.6 trillion e-commerce marketplace – and we’re going to reshape […]

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February 10, 2016

3 Incredibly Simple Ways to Use a Single Instagram Image

When you’re part of a social media team, the content you share isn’t just nice to look at. It’s part of the lifestyle—the ethos—that your brand projects. This is truer than ever on Instagram. With 400 million users, Instagram has become an outlet for self-expression, allowing people to discover a shared passion for products and places, […]

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January 25, 2016

Z Gallerie Introduces a New Way to Shop in 2016

When it comes to the items one chooses to display in their home, it’s a matter of personal taste. Few brands understand this better than stylish home furnishings retailer Z Gallerie. Their latest brand-wide initiative—called Style Personalities—is built upon a simple style assessment, the result of which is being used to create personalized shopping experiences for […]

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January 21, 2016

3 Best Practices for E-Commerce Product Page Design

The following article was contributed by Elena Mintzias, Senior Production Designer for Lyons Consulting Group, an e-commerce digital agency. Elena has a background in graphic design as well as search engine optimization. Her wide range of skill-sets comes from involvement in a variety of client-related projects as well as in-house experience. She has a passion for […]

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January 11, 2016

4 Ways to Drive ROI with Facebook and Instagram Ads

Facebook and Instagram are making waves in the social ad space. eMarketer is estimating that Facebook will capture nearly 65% of social network ad revenues in 2015. And while Instagram doesn’t yet carry as much weight, the channel is growing rapidly. According to an eMarketer forecast, Instagram global mobile ad revenues will account for more […]

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December 15, 2015

Infographic: Top 10 Visual Commerce Trends for 2016

It wasn’t long ago that I was sitting where you are now – a frazzled digital marketer ferreting out new channels, innovative technologies, and first-to-market trends. Like you, my days were dictated by brainstorms and status meetings. I was a slave to vanity metrics (they really, really like me!). I dreamed in KPIs. While digital […]

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November 16, 2015

This Week in Visual: November News

Happy November! This week, we take a look at how brands are leveraging images across important marketing channels to engage and convert customers. 1. November and December drive 30% more ecommerce revenue than non-holiday months. Consumers have a lot of gifts to buy, and marketers have a lot of compelling content to create in order […]

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November 06, 2015

4 Ways to Inspire Shoppers with Holiday Gift Guides

It all starts the day after Halloween: Everything everywhere signals that the holidays are soon approaching; that there are decorations to craft, dishes to make, and gifts to buy. Whew! Without a doubt, the holiday season is stressful for consumers. Naturally, the digital shopper of today has plenty of tools to help ease the pressure […]

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November 04, 2015

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