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Tag Archivedigital marketing

Z Gallerie Introduces a New Way to Shop in 2016

When it comes to the items one chooses to display in their home, it’s a matter of personal taste. Few brands understand this better than stylish home furnishings retailer Z Gallerie. Their latest brand-wide initiative—called Style Personalities—is built upon a simple style assessment, the result of which is being used to create personalized shopping experiences for […]

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January 21, 2016

Infographic: Top 10 Visual Commerce Trends for 2016

It wasn’t long ago that I was sitting where you are now – a frazzled digital marketer ferreting out new channels, innovative technologies, and first-to-market trends. Like you, my days were dictated by brainstorms and status meetings. I was a slave to vanity metrics (they really, really like me!). I dreamed in KPIs. While digital […]

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November 16, 2015

This Week in Visual: Fashion Brands Step Up and Out

Another season, another New York Fashion Week. And this time around, both brands and platforms have stepped up their social game to help bring consumers closer to the runway, the brands and the looks they love. This week, we take a look at how brands are leveraging different marketing channels to reach their fans and drive […]

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September 18, 2015

This Week in Visual: The Progressive Merge of Social and Commerce

As major social channels continue to integrate elements of ecommerce into their platforms, brands are seeing the opportunity to drive sales and engagement with powerful imagery. This week, we look at how the social and ecommerce spaces are growing closer together, and what this means for brands. 1. How major social channels are integrating commerce […]

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September 11, 2015

This Week in Visual: Multichannel Marketing and Ecommerce Trends

This week, we take a look at some of the creative ways brands are leveraging imagery to tell powerful stories, and what key trends are on the horizon. Let’s get started. 1. Harrods celebrates love of craft through multichannel campaign. “British department store Harrods is showcasing the passion behind the handcrafted luxury goods it sells […]

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August 07, 2015

This Week in Visual: Instagram Goes Big

A new report by eMarketer projects some stunning statistics on mobile ad revenue for Instagram. This week, we take a closer look at the numbers and at how brands are driving engagement and revenue from this channel. 1. Instagram will bring in almost $600 million in mobile ad revenue this year. “According to a new […]

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July 31, 2015

This Week in Visual: New Ads, New Apps and More

Tumblr’s been making major moves the last few days. This week’s roundup explores the platform’s new app features, latest ad campaigns, and ways brands can use it and other visual channels to build their audiences. 1. Tumblr debuts new ad that sits at the top of users’ dashboards for 24 hours. “Tumblr [just released] an […]

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April 17, 2015

4 Essential Digital Marketing Questions, Answered

Room 214—a social and digital agency based in Boulder, Colorado—helps major brands navigate the intricacies of both established and emerging channels to drive awareness, advocacy and sales. They count a number of heavy-hitting brands among their clients, such as Adobe and Verizon, that look to the agency for multi-channel insights, smart business analytics, and ongoing […]

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April 07, 2015

This Week in Visual: Touchdowns & Truffles

Ah, February. A month filled with football, groundhogs and yes, love. Let’s take a look at the biggest news items of the week, shall we? 1. Retailers: Here’s how you can differentiate your brand this Valentine’s Day. “Valentine’s Day no longer creeps up for shoppers, as visual networks such as Pinterest, Tumblr and Instagram serve […]

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February 06, 2015

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