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Tag Archivecontent marketing

Contextual Email for Travel and Hospitality Marketers

The following blog was contributed by Amy Mullen, Senior Manager of Content Marketing at Movable Ink. Movable Ink helps email marketers make the No. 1 ROI channel work even harder with dynamic and contextually relevant content. They believe that marketing can delight, compel and engage. But all too often, that opportunity is lost with one-size-fits-all […]

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April 13, 2016

10 Digital Marketing Trends in Travel and Hospitality

Last week, we had the pleasure of welcoming Melissa Taylor, Digital Director in HL Group’s Consumer and Hospitality division, into our New York City offices. With more than a decade of experience in integrated marketing, social media and public relations behind her, Melissa helps global hospitality brands (as well as businesses across media, technology and […]

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March 28, 2016

Happiness Delivered: Coca-Cola’s Mastery of Millennial Buyers

Earlier this week, we kicked off a three-part series of blogs dedicated to brands that are doing a stellar job of engaging millennial buyers. (If you missed it, we covered all-star millennial marketer Converse; you can read the post here.) In today’s installment, we’re switching gears. What about brands whose products can’t be flaunted as easily […]

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March 02, 2016

These 7 Brand Blogs Are Now Open for Business

Head on over to any of your favorite retail sites, and you’ll notice that most are sharing loads of editorial content by way of brand blogs. For businesses that embrace content marketing, blogging is a no-brainer – an important way to place products within a new digital context. By telling stories, sharing suggestions, and providing a platform for […]

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December 08, 2015

Infographic: Instagram and Email Marketing = The Perfect Pair

In The State of Visual Commerce, a new study conducted by Curalate and the Internet Marketing Association, we learn that: Just 8% of marketers strongly believe they are effectively using images to drive email engagement. It should come as no surprise, then, that to reach consumers with relevant content, marketers are increasingly leveraging social media—a language consumers both know […]

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October 05, 2015

Market Study: The State of Visual Commerce

Content marketing isn’t so much a trend as it is a longstanding brand tradition. For decades, marketers have been utilizing imagery and the power of storytelling to engage their customers, to position their products, and to grow their brand. But while content marketing isn’t new, it has certainly evolved. Digital media has proliferated the channels […]

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September 29, 2015

6 Examples and Best Practices for Creating Instagram Ads

Instagram is open for business! In addition to celebrating its 400 million user milestone in September, the popular app has opened up its ad platform for all, recognizing that people are eager to learn more about the products they discover on Instagram. From a user standpoint, this explains why you’ve probably begun to see an influx of images marked “Sponsored.” Some […]

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September 28, 2015

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