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This Week in Visual: Multichannel Marketing and Ecommerce Trends

This week, we take a look at some of the creative ways brands are leveraging imagery to tell powerful stories, and what key trends are on the horizon. Let’s get started.

1. Harrods celebrates love of craft through multichannel campaign.

“British department store Harrods is showcasing the passion behind the handcrafted luxury goods it sells with a month-long storewide campaign that brings artisans and consumers together. During Made With Love, the store will host a number of limited-edition and exclusive items designed specifically for the retailer and will also bring in representatives from brands to provide demonstrations or personalization services.”

2. How 5 brands are using fan photos to tell powerful stories.

More and more brands are harnessing their fans’ visual experiences to position their products as part of a lifestyle. Here’s a look at how Free People, Herschel Supply Co, Walt Disney World, Whole Foods and Mizuno embrace their customers’ content.

3. Pinterest is paying off for big banks, and here’s why.

Pinterest counts more than 1.3 billion pins about managing money. And less than a year after Bank of America joined Pinterest, the platform is already driving 30% of the bank’s social media traffic to its money management website targeted at millennials.

4. 5 ecommerce marketing trends that will dominate 2015.

Content marketing. Retargeting. Mobile. Here are some key trends that will be at the forefront of brand and consumer growth over the second half of this year.

5. 3 tips for mastering the composition of mobile photos.

Instagram influencer Angeliki Jackson (@Astrodub) has partnered with brands like Absolut, Harley Davidson and Burger King to create beautiful images on behalf of their businesses. Here, Angeliki offers three tips for enhancing your own mobile images.

6. 8 intriguing digital marketing stats to date.

Big digital players released second-quarter earnings numbers last week, and many other enticing interactive statistics came to the forefront. Adweek lists the eight most interesting, data-driven developments.

7. Instagram just made a major move that is going to turn it into a huge advertising business.

“Instagram has switched on its advertising API (application programming interface). It’s a major move for the Facebook owned photo sharing app, which is going to almost immediately help transform it into a major mobile advertising business to rival Google and Twitter.”

8. 4 reasons retailers should use dynamic email content.

“Dynamic content—content that changes based on the demographics or preferences of your subscribers—is helping retailers get customers in the door (or items in the online shopping cart). When done correctly, dynamic content leaves recipients wowed by the way your brand knows exactly what they want to buy.”

9. Brands must decode branded emojis or risk getting left behind.

It’s important that brands are confident in their use of emojis, ensuring that the icons are consistent with their messaging, voice and tone. Here’s a look at the risks and rewards.

10. Baume & Mercier brings brand mantra to millennials through social contest.

“Any consumer celebrating a special moment in their life and wants to commemorate the occasion with the purchase of a Baume & Mercier is important to the brand. The brand has shared its #MyMomentsOfSuccess on social media along with a campaign video that captures today’s world as an ‘exhilarating time to be young and ambitious.’”

marketing to millennials playbook

The Author

Lucy Xu

Lucy Xu, Community Manager

Lucy is the Community Manager at Curalate. She enjoys tweeting, 'gramming and staying on top of visual and digital marketing trends. Outside of Curalate, Lucy is active in the NYC tech scene, working to connect and build the community of entrepreneurs in the city as Social Media Manager of Startup Grind NYC.


2 responses to “4 Essential Digital Marketing Questions, Answered”

  1. Thanks for nice sharing. Very much informative.

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