Tag Archivepinterest marketing

This Week in Visual: Closing the Gap Between Ecommerce and Social

Ecommerce is now a year-round and multi-channel affair. This week, we take a look at how brands are connecting the bridge between social and ecommerce to maximize sales. 1. Commerce is no longer seasonal, it’s a year-round shopping thing. The global ecommerce trade was once dominated by North America, and accelerated by events such as […]

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August 21, 2015

This Week in Visual: Multichannel Marketing and Ecommerce Trends

This week, we take a look at some of the creative ways brands are leveraging imagery to tell powerful stories, and what key trends are on the horizon. Let’s get started. 1. Harrods celebrates love of craft through multichannel campaign. “British department store Harrods is showcasing the passion behind the handcrafted luxury goods it sells […]

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August 07, 2015

This Week in Visual: Instagram Goes Big

A new report by eMarketer projects some stunning statistics on mobile ad revenue for Instagram. This week, we take a closer look at the numbers and at how brands are driving engagement and revenue from this channel. 1. Instagram will bring in almost $600 million in mobile ad revenue this year. “According to a new […]

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July 31, 2015

This Week in Visual: Ecommerce Takes the Stage

In a push for ecommerce, Pinterest revamped its “save” button on iOS. In the meantime, leaders in the retail space gathered at the Fortune Brainstorm Tech conference to discuss the future of digital shopping. 1. Pinterest makes it easier to save links on iOS in ecommerce push. “The visual bookmarking site on Thursday revamped its […]

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July 24, 2015

What to Know About (and How to Leverage!) Buyable Pins

Since its inception, Pinterest has matured from a social sapling into a marketing force for brands. But while Pinterest’s features have evolved dramatically over the years, morphing into a platform driven by search, the company’s vision hasn’t. At its core, Pinterest was designed to help consumers pinpoint products, passions and ideas, whether planning for a […]

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July 13, 2015

Oh, Boy! 5 Pinterest Boards for Your Favorite Fellas

Fire up the grills! Father’s Day is this weekend, bringing with it an afternoon filled with burgers, baseball and gifts for dad. How can you connect with Father’s Day shoppers? You might start with Pinterest – the image-driven platform for perusing and planning products and ideas. It’s more relevant than ever this Father’s Day, too. […]

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June 16, 2015

3 Ways Smarter Search is Strengthening Visual Channels

In the early days of social, it was the brand’s job to determine what products to promote, what content to create and what messaging to share. Whether publishing a line of text, an elaborate image or an experiential video, the goal was the same: to get your content in front of potential customers. And you did […]

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June 11, 2015

12 Simple Tips for Empowering Your Pins

Although Pinterest maintains many of the elements of a social channel—follower counts, personal feeds and community-oriented actions (e.g. sharing, commenting, etc.)—it has also evolved into a deeply personal platform that informs what people buy. According to a new study conducted by Pinterest in partnership with MillwardBrown, two-thirds of pins represent brands and products, making Pinterest […]

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May 18, 2015

This Week in Visual: Platforms Reaching Brands, Brands Reaching Consumers

Another week, another round of noteworthy platform updates and creative campaigns. While Pinterest has been hard at work opening its doors to developers, tons of brands have been launching visual initiatives on various platforms to effectively reach their target audiences. Let’s take a look. 1. At long last, Pinterest is opening up to developers. “Pinterest […]

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May 08, 2015

This Week in Visual: New Ads, New Apps and More

Tumblr’s been making major moves the last few days. This week’s roundup explores the platform’s new app features, latest ad campaigns, and ways brands can use it and other visual channels to build their audiences. 1. Tumblr debuts new ad that sits at the top of users’ dashboards for 24 hours. “Tumblr [just released] an […]

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April 17, 2015