Tag Archivepinterest marketing

This Week in Visual: Ecommerce Takes the Stage

In a push for ecommerce, Pinterest revamped its “save” button on iOS. In the meantime, leaders in the retail space gathered at the Fortune Brainstorm Tech conference to discuss the future of digital shopping. 1. Pinterest makes it easier to save links on iOS in ecommerce push. “The visual bookmarking site on Thursday revamped its […]

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July 24, 2015

What to Know About (and How to Leverage!) Buyable Pins

Since its inception, Pinterest has matured from a social sapling into a marketing force for brands. But while Pinterest’s features have evolved dramatically over the years, morphing into a platform driven by search, the company’s vision hasn’t. At its core, Pinterest was designed to help consumers pinpoint products, passions and ideas, whether planning for a […]

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July 13, 2015

Oh, Boy! 5 Pinterest Boards for Your Favorite Fellas

Fire up the grills! Father’s Day is this weekend, bringing with it an afternoon filled with burgers, baseball and gifts for dad. How can you connect with Father’s Day shoppers? You might start with Pinterest – the image-driven platform for perusing and planning products and ideas. It’s more relevant than ever this Father’s Day, too. […]

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June 16, 2015

3 Ways Smarter Search is Strengthening Visual Channels

In the early days of social, it was the brand’s job to determine what products to promote, what content to create and what messaging to share. Whether publishing a line of text, an elaborate image or an experiential video, the goal was the same: to get your content in front of potential customers. And you did […]

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June 11, 2015

12 Simple Tips for Empowering Your Pins

Although Pinterest maintains many of the elements of a social channel—follower counts, personal feeds and community-oriented actions (e.g. sharing, commenting, etc.)—it has also evolved into a deeply personal platform that informs what people buy. According to a new study conducted by Pinterest in partnership with MillwardBrown, two-thirds of pins represent brands and products, making Pinterest […]

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May 18, 2015

This Week in Visual: Platforms Reaching Brands, Brands Reaching Consumers

Another week, another round of noteworthy platform updates and creative campaigns. While Pinterest has been hard at work opening its doors to developers, tons of brands have been launching visual initiatives on various platforms to effectively reach their target audiences. Let’s take a look. 1. At long last, Pinterest is opening up to developers. “Pinterest […]

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May 08, 2015

This Week in Visual: New Ads, New Apps and More

Tumblr’s been making major moves the last few days. This week’s roundup explores the platform’s new app features, latest ad campaigns, and ways brands can use it and other visual channels to build their audiences. 1. Tumblr debuts new ad that sits at the top of users’ dashboards for 24 hours. “Tumblr [just released] an […]

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April 17, 2015

This Week in Visual: April Fool’s & April News

April has arrived, bringing with it the requisite slew of April Fool’s pranks and, of course, plenty of industry news. Let’s dive in. 1. Search, social, and shopping: Pinterest turned 5 this week! While Pinterest’s core audience has always been female, its popularity is growing faster than ever among men. It is also winning in […]

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April 03, 2015

This Week in Visual: It’s Spring!

Spring is finally here, and has brought with it showers, flowers and another round of articles from across the visual web. This week, we take a look at which platform changes and social campaigns are enabling user and brand creativity. 1. Instagram introduces Layout for photo collages. This week, Instagram announced its newest app, Layout, […]

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March 27, 2015

This Week in Visual: Warmer Weather, Hotter News

March has brought with it warmer weather and hotter news on the visual web. This week, we explore what brands and visual platforms alike have in store for the spring season. 1. The Times’ New Instagram account joins the visual conversation. This new account is not The Times’ first editorial venture onto Instagram. So why […]

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March 13, 2015