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Are Pinterest’s Top Brands Wasting Thousands of Clicks?

Retailers of all stripes continue to reap rewards from Pinterest. 70 percent of respondents to a BizRate Insights survey said they visit Pinterest to look for shopping inspiration. Better still, these visitors have money to spend: 30 percent of the surveyed users said their annual household incomes top $100,000. As Pinterest’s audience grows, these eager shoppers […]

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December 20, 2012

20% of Woman Online Already Use Pinterest

One in five American women who use the Internet hop online to tend Pinterest boards. That figure comes from a recent phone survey of more than a thousand consumers conducted by the Pew Internet & American Life Project. And it confirms much of the anecdotal evidence we often hear about how the visual web has […]

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December 12, 2012

Conversations Through Images: The New Landscape of Branding

Even though the “visual web” might seem like an overnight sensation, it’s really the culmination of long term trends in technology, fashion, and communication. Because social image sharing and publishing happen alongside mass media, brand managers now find themselves managing two types of conversations. In addition to traditional interactions with journalists and tastemakers, marketing professionals […]

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December 05, 2012

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