Curalate
Curalate

5 Tips and Tricks for Engaging Visual Consumers

Developing content for the visual web poses a challenge to writers and companies who have focused most of their efforts on traditional search engine optimization tactics. While you should still focus on developing great content above all else, you’ll have to start thinking about how you can economically add compelling images to each of the […]

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November 16, 2012

How Companies like Home Depot and Whole Foods Use Pinterest for Branding

Whether you’re a small business owner or a Fortune 500 marketing manager, you’ve probably wondered about how to measure the return on investment on your social media platform. You probably authorized your budget because “everyone else is doing it,” but it’s not always clear how a service like Pinterest fits into your overall branding and […]

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November 16, 2012

How to Convert Your Pinterest Account to a Business Page

Earlier today, Pinterest made a major announcement, which will allow brands to convert their current Pinterest pages to Business Pages. At Curalate, we’re extremely excited about this, as it provides a major endorsement for all of the brands that have been building out their Pinterest profiles and engaging with the Pinterest community. This type of change, […]

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November 14, 2012

5 Ways Retailers Can Use Pinterest to Boost Sales Today

Savvy merchants have discovered how to build customer loyalty by merging the social media experience with their bricks-and-mortar operations. Retailers with some of the best performance metrics from Pinterest and other visual platforms abide by five best practices that you can adopt for your own brand: 1. Build a library of “pinnable” images. In a […]

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November 13, 2012

5 Tips on Complementing Content Creation with Curation

Staking a claim in the visual web doesn’t just mean creating original content all the time. Just as a great meal includes excellent side dishes, your content marketing strategy needs a healthy helping of curated links and photos. Some of the most successful online brands spend time curating and collecting other people’s visuals, especially on […]

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November 06, 2012